STR Forecasting COVID-19

Wednesday, July 22, 2020 ~ 1:00 - 2:00 PM (PST)

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SoCal Outlook Forecast for 2021 & Beyond
October 20, 2020
During this program, we will review Los Angeles pace year to date and hear from key industry leaders on market and region trends, opportunities, and potential challenges we may face to close out 2020. Our presenters will speak to destination marketing, demand drivers, the global economy, technology, and new supply while offering tips on leveraging analytics and tools to be the most profitable heading into the holiday season.
Venue TBA

Welcome to HSMAI Los Angeles

HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding.


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HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers. Founded in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and chapters worldwide.

Fuel Sales
Resources for sales professionals to fuel sales in their organizations, including articles, white papers, conference presentations, and templates.

Inspire Marketing
Inspire your marketing by accessing resources such as case studies of the winners of the HSMAI Adrian Awards competition, insights from industry marketing leaders, and marketing templates.

Optimize Revenue
Optimize your revenue by incorporating principles from HSMAI's Revenue Optimization Conference (ROC) presentations, expert articles, and revenue management templates.

We have a kind donor, the Holdsworth Group who would like to help: To provide critically needed financial support to single-parent households where the parent has lost her/his job in the food and beverage and hospitality industries due to State-mandated business closures to slow the spread of COVID-19. Help will be provided to residents of Los Angeles County who can demonstrate that they are a single-parent household and have been laid off or furloughed since Governor Newsome issued a safer at home order on March 19, 2020.