Past Events

2024 Hotelier Harmony - Master Stress and Burnout
February 22, 2024
Feeling overwhelmed and drained by stress and burnout? It’s time to take control!
2024 Digital Marketing Trends in Hospitality
January 29, 2024
Learn how hotels can gain a competitive advantage in the Southern California market.
HSMAI and HFTP Christmas Party!
December 5, 2023
Delicious dinner, Holiday games, networking with industry hospitality professionals, raffles and more!
So. California Forecasting
November 14, 2023
Stay Ahead of the Curve with Our Hotel Data Insights!
Legal Updates
November 13, 2023
Stay Ahead of the Legal Game LA Hospitality Legal Updates
Revenue 101 for Non-Revenue Managers
October 18, 2023
Learn is revenue management and why it is important for your hotel’s success
Hospitality Industry Happy Hour
September 26, 2023
Hospitality professionals connecting with your peers wanting to expand their network, share insights, and learn from others? Join us!
Dodger Night with HSMAI & HFTP
August 11, 2023
Join us for a fun-filled night at Dodger Stadium, where HSMAI and HFTP come together to celebrate and connect with industry professionals.
Heavy Meta “Metasearch 101 Primer”
April 19, 2023
Learn what is metasearch and the nuances of different channels
Digital Trends in Hotel Marketing
March 15, 2023
Learn about the current digital trends impacting hotel marketing.
HSMAI / HFTP Christmas Party
December 15, 2022
Join us at the Four Seasons Hotel Los Angeles at Beverly Hills to celebrate this holiday season!
Digital Marketing Basics: SEO / SEM / SM Strategies
October 19, 2022
This session will give you an overview of the difference between Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media (SM) as strategies for your marketing efforts.
Hospitality Industry Happy Hour
September 21, 2022
Cash bar and networking 5-8 PM, complimentary appetizers 6-7 PM, including; Beef Gyoza, Short Rib Sliders, and Yellowtail Tostadas, raffle prizes, and more.
2023 Los Angeles Tourism Forecast
September 15, 2022
During this program Adam Burke will share the 2023 Los Angeles tourism forecast and more.
Leadership: The Catalyst of Your Legacy
July 27, 2022
To grow your organization, you must first grow yourself, then grow your people - organizational growth will follow as a result. As John C. Maxwell says, “Leadership is developed daily, not in a day” so let’s start TODAY!
How to Adapt, Recruit, Hire & Retain in 2022
June 15, 2022
Addressing the changes to HR and employment in the hospitality industry due to the pandemic.
Growing Your Business with Purpose in a Hybrid World
May 18, 2022
Learn new approaches to help you and your team to grow revenue and increase margins in a virtual and now hybrid world.
Cultivating an Unbreakable Mindset
March 2, 2022
How to create opportunities out of obstacles! Knowing your purpose, making empowering choices, and turning obstacles into opportunities.
How to Create REAL Relationships on LinkedIn
January 20, 2022
Learn how to create Real Conversations - and Opportunities - on LinkedIn!
HSMAI / HFTP Holiday Party
December 14, 2021
Join us at the Shore Hotel to celebrate this holiday season!
How Negotiations With Meeting Planners Have Shifted Hoteliers Tactics
November 18, 2021
Learn how group and meetings business has changed dramatically as a result of the COVID-19 pandemic, and how to get it back!
STR Forecasting: Hospitality Performance Overview
October 27, 2021
In this session, we will review the hospitality industry’s national performance and forecast for the state of California, Los Angeles, and surrounding areas.
Website & eCommerce Strategies
September 15, 2021
How to Lead the Comp Set in 2022
Hotel Reputation Cultivation
July 21, 2021
The Ultimate Vehicle to Drive Profitability, Loyalty & Innovation
Demystifying the Google Machine
June 24, 2021
In this session will learn how Google search works and how hotels can utilize and optimize it.
Recovery Connections
May 19, 2021
Understand what the “Yellow” tier means for business
Future Hospitality Tastemakers - We’ve Got Your Back
April 14, 2021
Career Opportunities for Hospitality Students - Panel Discussion
How to Cold Call and Build New Customers
March 17, 2021
"Learn to Be a Cold Calling Ninja"
How to Ask for More and Get It
February 17, 2021
Powerful negotiation strategies that win!
California Employment Law 2020-2021
November 10, 2020
Learn the risk hotels face as a result of recent COVID-19 legislation.
SoCal Outlook Forecast for 2021 & Beyond
October 20, 2020
YTD Los Angeles pace + Market and region trends, opportunities, and potential challenges we may face closing out 2020.
Leaving the Hospitality Industry
September 30, 2020
Leaving the Hospitality Industry
Skill-Building Workshop: Personal Branding
September 23, 2020
Why Building A Personal Brand Matters In Today's Marketplace
Resumes, Interviews & Virtual Meeting Best Practices
September 9, 2020
Resumes, Interviews & Virtual Meeting Best Practices
No Job, Now What?
September 2, 2020
"The State of Employment in the Hospitality Industry and YOU"
5 Key Digital Marketing Strategies with Limited to No Budget!
July 8, 2020
Zoom Webinar from 11:00 AM-Noon - 5 Key Digital Marketing Strategies with Limited to No Budget!
The New Guest Experience: Post COVID-19 and Beyond
June 24, 2020
Zoom Webinar from 11:00 AM-Noon - Strategies and Discussion on How to Meet Guest Needs Post COVID-19 and Beyond
Webinar - Reopening the Hospitality Industry: What You Need to Know!
June 17, 2020
Join your friends and colleagues from 4:00 - 5:00 PM for our Zoom Webinar hosted by HSMAI Los Angeles and HFTP Los Angeles.
Webinar - Working From Home / Maintaining Relationships
June 10, 2020
Join your friends and colleagues from 11:00 AM - 12:00 PM for our Zoom Webinar hosted by HSMAI Los Angeles.
Weekly Virtual Happy Hour!
April 30, 2020
Join your friends and colleagues from 5:00 - 6:00 PM for a Virtual Happy Hour hosted by HSMAI Los Angeles.
March 29, 2020
Please make sure that you login and update your information on your portal. Memberships that have expired will continue until June. Please make sure to update your email and address. Let us know if your hotel is running or closed and what you are doing. We are here to help, please let us know how we can help you!
2020 "MOOLA" - Market Outlook & Opportunities for Los Angeles
February 18, 2020
At our Market Outlook and Opportunities for Los Angeles luncheon we will hear from Wendy Kheel, VP of Tourism Insights at LATCB, Jorge Azpeitia, Director of Strategic Development at DKN Hotels, and Kelly Popp, Senior Director of Business America West at SHR and learn about the current status of our L.A. market and what the future looks like for our dynamic city!
Inde"BRAND"ent Hotel Strategy
May 21, 2019
A discussion on how your hotel can adapt and compete in an independent and brand dominated market.
SoCal Attractions Spotlight - A conversation about existing and upcoming demand drivers in Los Angeles
April 16, 2019
“Join us at the beautiful brand new Banc of California Stadium, home of the Los Angeles Football Club, as we embark on a journey across Southern California through many of the exciting attractions that make Los Angeles a world class tourism destination every year!
MOOLA 2019 Luncheon Market Outlook and Opportunities for Los Angeles
February 19, 2019
2019 "MOOLA" Market Outlook and Opportunities for Los Angeles
Holiday Happy Hour
December 19, 2018
You are invited to sail with us in an evening honoring our HSMAI Los Angeles members! 
4th Annual Best of the Best Hotel Awards Gala
November 15, 2018
HSMAI Los Angeles presents the 4th Annual Best of the Best Hotel Awards Gala. Join us at the California Science Center as we honor our hospitality industry with a full hosted bar event, We will kick it off with a Cocktail Reception and a Silent Auction benefitting our Partner Charity Imagine LA followed by our Awards Dinner.
Optimizing Your Revenue Potential in the Global Distribution System (GDS)
October 9, 2018
In this 4 hour training session with Sabre we will start by reviewing how travel agents shop for hotels in the GDS. Each participant will receive a copy of their existing “GDS Brochure” (HOD - Hotel Property Description in GDS) and as a group, we will discuss data and revenue management strategies to improve GDS production. At the conclusion of the session, participants will have a personalized GDS strategy that can be implemented immediately.
Forecasting & Outlook
September 18, 2018
Let’s close out the year strong with our last forecasting event of the year to be held at The L.A. Grand Hotel Downtown!
Driving Demand & Loyalty with Effective Marketing
May 22, 2018
The best kind of guest is one that keeps coming back to you over and over again.
Maximizing ROI in a Market with Growing Supply
April 10, 2018
At a time when it feels like hotels are popping up on every street, where do we turn when demand is shrinking but ownership expectations are still growing?
2018 Outlook & Opportunities
February 28, 2018
Presented by Los Angeles Tourism & Convention Board
Member Appreciation Networking Happy Hour
January 11, 2018
We will be presenting the check to 2 Hands 2 Cans, our Charity from the Silent Auction at the Best of Best Hotel Awards Gala.
3rd Annual Best of the Best Hotel Awards Gala
November 2, 2017
HSMAI Los Angeles presents the 3rd Annual Best of the Best Hotel Awards Gala. It will be an evening honoring your hotel industry peers. This year's award ceremony will be the biggest ever so stay tuned for more details as they unfold!
2018 Outlook & Forecasting
September 12, 2017
Southern California Lodging Forecast presented by CBRE Hotels & Visit California
Member Appreciation Happy Hour
July 20, 2017
Come and relax with drinks and appetizers while networking with your industry peers.
Los Angeles Travel Summit
May 23, 2017
Los Angeles Travel Summit, A conversation with the Los Angeles DMO and CVB leaders on how they are driving demand to Los Angeles.
Attracting the Global Business Traveler
April 18, 2017
Top industry leaders in global business travel discuss techniques to attract and optimize the highly coveted bookings of the business traveler.
State of the Los Angeles Lodging Industry, Challenges and Potentials for 2017
February 7, 2017
During this program we will recap our successes from 2016 and hear from key Industry leaders on trends, opportunities, and potential challenges we may face in 2017
Project Angel Food - Hotels Give Back
December 20, 2016
HSMAI Los Angeles is pleased to partner with Project Angel Food this holiday season! During our 2nd Annual Best of the Best Awards, our charity silent auction raised funds that will help support this essential, life-giving, organization.
2nd Annual Best of the Best Hotel Awards Gala
October 20, 2016
Best of the Best Awards Gala