During this event, our panelists will discuss what’s next as Los Angeles County moves to the Yellow tier, what it means for businesses county-wide, and additional commentary on the initiatives the city is taking to bring back business.
They will also share new opportunities that are being developed to make Los Angeles stand-out as the preferred choice for meetings and special events.
You will learn about resources that are available that you can use to stay updated on expectations and city progress that is current and accurate.
Finally, we will share top initiatives for hotels and what they can be doing to support the city and county’s efforts.
Hotel Association of Los Angeles
Heather Rozman is the Executive Director for the Hotel Association of Los Angeles, representing the interests of the hotel and lodging industry in greater LA. She has over two decades of experience in association management, government and community relations, political campaigns, and business development.
Prior to joining the Hotel Association, Heather managed Community Programs for several major infrastructure construction projects across the country, totaling approx. $4 Billion in capital costs. Heather grew up in Madison, Wisconsin, and attend the University of Wisconsin - Whitewater, where she interned for US Senator Russ Feingold, eventually joining his campaign team as Field Organizer. She recently served as Commissioner on the West Los Angeles Area Planning Commission, appointed by City of Los Angeles Mayor, Eric Garcetti.
In her spare time, Heather enjoys classic films, art, and hiking in the Santa Monica Mountains with her husband, Jeff and dog, Madison.
President and CEO
Los Angeles Tourism and Convention Board
Adam Burke served as chief operating office and chief financial officer at L.A. Tourism. He has more than 25 years of experience in the tourism and marketing industries.Prior to L.A. Tourism, Burke held executive positions at the Maui Academy of Performing Arts and Hilton Worldwide. In those roles, he oversaw branding, digital strategy and strategic partnerships within the travel, financial services and retail sectors.
Burke holds affiliations with the U.S. Travel and Tourism Advisory Board, the Global Leadership Committee of Destinations International and the Los Angeles Sports & Entertainment Commission Advisory Board, as well as the Simpleview Advisory Board.
He also serves as a Board Member for L.A. Works, a nonprofit organization that oversees community service projects throughout L.A. County.