During this program, Brandon Feighner will recap our recent historical course and offer insightful suggestions for 2018 and the years to come. Brandon’s mantra is “Success in business is no accident, it is planned”. The best planning prerequisite is knowing your history, knowing your market, and anticipating future opportunities. With this valuable knowledge and with well orchestrated tactical responses designed to take advantage of the anticipated opportunities, your hotel / property will be advantageously positioned for the maximum financial success.
Specifically, Brandon Feighner is the expert in market history and anticipated opportunities. With his statistical information, intimate knowledge, and insightful appraisals of our local southern California area on a “Market by Market” basis, he incorporates his vast operational experience with a keen eye to future opportunities. You can’t afford to miss another excellent HSMAI event!
Topics to be Covered:
- Market by Market Lodging Analysis for all So Cal areas
- New Supply Coming Online in 2017/2018 & Beyond
- Development Pipeline 2018 & Beyond
- How what's going on now will affect your future business
Director, CBRE Hotels
Brandon Feighner is a Director of CBRE Hotels’ Consulting, assisting in managing the Los Angeles practice. With more than a decade of professional experience in the hospitality industry, he offers expertise in strategic asset advisory assignments, acquisition and disposition due diligence, market and economic feasibility studies, complex asset and business valuation assignments, economic impact studies, litigation support, property tax appeals, and development and operational planning. His consulting engagements cover all asset types including hotels, resorts, golf courses, conference centers, condominium hotels and the shared-ownership industry.
Clients include public REITS, private equity firms, all major sources of debt financing, all major hotel companies, and numerous municipalities and public agencies. During his tenure with PKF Consulting, Mr. Feighner has worked extensively in Southern California, New Mexico, Arizona, Colorado, and Hawaii. Additionally, he has worked with various governmental entities on tourism and hospitality real estate issues.
Mr. Feighner holds a Bachelor's of Science degree from California State Polytechnic University, Pomona’s Collins College of Hospitality Management, graduating magna cum laude in 2005. He has spoken at industry events in the region, and is regularly quoted in local and national media on hospitality and tourism topics. He is a member of various professional and community organizations, including currently serving as Treasurer of the Collins Hospitality Society Alumni Board of the Collins College of Hospitality Management at Cal Poly Pomona.
Prior to joining PKF Consulting USA, which was acquired by CBRE in July of 2014, Mr. Feighner worked for Hilton Hotels in Huntington Beach and Costa Mesa. He is a frequent guest lecturer at university-level hotel school programs and related industry events. Mr. Feighner is a frequent speaker at industry conferences and is regularly quoted in industry publications and in the general press.
Director of Engagement, Visit California
Amber Rich is the Director of Engagement for Visit California. She is directly responsible for developing and executing corporate relationship strategies to facilitate engagement with the travel and tourism industry. She works closely with the businesses that fund Visit California as well as destination marketing organizations throughout the state.
Amber has nearly a decade of experience in marketing, advertising and public relations. She holds a master’s degree in Strategic Public Relations from the University of Southern California. Originally from Wyoming, she currently resides in Sacramento with her family.