During this program, we will review Los Angeles pace year to date and hear from key industry leaders on market and region trends, opportunities, and potential challenges we may face to close out 2020. Our presenters will speak to destination marketing, demand drivers, the global economy, technology, and new supply while offering tips on leveraging analytics and tools to be the most profitable heading into the holiday season.
Tourism Research Professional
Wendy Kheel is acknowledged for expertise in tourism research, data, trends and marketing strategy and for her presentations at a wide range of travel industry conferences and seminars. As Vice President of Tourism Insights for the Los Angeles Tourism and Convention Board, she oversaw all tourism-related research and data analysis enabling the organization and its members to formulate well-informed marketing and sales plans and make fact-based business decisions.
Prior to LA Tourism, she was Director, Consumer Insights at Universal Studios Hollywood where she established and managed an internal consumer research department that designed, executed, and analyzed research influencing the strategic, operational, and marketing objectives for the theme park.
She was Director of Market Research at Walt Disney Imagineering and Senior Manager at two hospitality-industry consulting firms: Laventhol & Horwath in Los Angeles and PKF Consulting (now CBRE) in Los Angeles and Philadelphia.
She is a former two-term Travel and Tourism Research Association board member and on the advisory research committees for VisitCalifornia, the US Travel Association, and Brand USA.
She has a Masters of Hotel Administration from Cornell University, an MBA from the University of Miami, and a Bachelor of Speech from Northwestern University.