Artificial intelligence is rapidly transforming how travelers discover, evaluate, and book hotels. Join hospitality thought leaders Cory Falter and Craig Carbonniere for an eye-opening session on AI discoverability, guest behavior, and the evolving role of AI-powered search and recommendations in hospitality marketing and sales on Thursday, June 4, 2026, from 11:00am –2:00pm at the Hilton Buena Park Anaheim.
Cory Falter is obsessed with helping Hospitality B2B brands grow revenue. He’s a Partner at Lure Agency, Co-founder of Sales on Tap, Past President of HSMAI San Diego, and host of the InnSync Show podcast. He’s also been recognized by the Global Hospitality Institute as one of the Top 100 Digital Thought Leaders in hospitality.
At Lure Agency, Cory and his team help hotel group and Hospitality vendor sales teams generate more direct business by aligning marketing, sales, and CRM—so they’re not stuck at the mercy of third parties. Their client roster includes BenchmarkPyramid, Oxford Hotels & Resorts, ComOps, and TTI Technologies.
Off the clock, he’s an SDSU dad of twin daughters, a former pro motocross rider, and a lifelong 80s new-wave fanatic.
Craig Carbonniere Jr. of Milestone Inc. is a hotel industry veteran and Certified Hospitality Digital Marketer (CHDM) from Southern California. He also serves on the HSMAI Marketing Advisory Board and is the Past President of the HSMAI Los Angeles Chapter.
Craig earned the award as one of the Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization and is a trusted advisor for developing hotel e-commerce and AI visibility strategies.
Cory Falter is obsessed with helping Hospitality B2B brands grow revenue. He’s a Partner at Lure Agency, Co-founder of Sales on Tap, Past President of HSMAI San Diego, and host of the InnSync Show podcast. He’s also been recognized by the Global Hospitality Institute as one of the Top 100 Digital Thought Leaders in hospitality.
At Lure Agency, Cory and his team help hotel group and Hospitality vendor sales teams generate more direct business by aligning marketing, sales, and CRM—so they’re not stuck at the mercy of third parties. Their client roster includes BenchmarkPyramid, Oxford Hotels & Resorts, ComOps, and TTI Technologies.
Off the clock, he’s an SDSU dad of twin daughters, a former pro motocross rider, and a lifelong 80s new-wave fanatic.
Craig Carbonniere Jr. of Milestone Inc. is a hotel industry veteran and Certified Hospitality Digital Marketer (CHDM) from Southern California. He also serves on the HSMAI Marketing Advisory Board and is the Past President of the HSMAI Los Angeles Chapter.
Craig earned the award as one of the Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization and is a trusted advisor for developing hotel e-commerce and AI visibility strategies.
