Heavy Meta “Metasearch 101 Primer”

This event will provide an overview of metasearch marketing. Not only will we cover “What it is and Why You Should Care,” but we will also cover some of the latest trends and some “201-level” tips most hoteliers are not utilizing.

KEY TAKEAWAYS

  • What is metasearch and the nuances of different channels
  • Understanding trends and how to leverage them
  • Utilizing Google Callouts to increase the Click-Through-Rate (CTR)
  • How to leverage search audience profiles to optimize performance
  • Leveraging Destination Ads (aka non-branded metasearch) to help fill “Need” dates
  • What they’re not telling you about your rate parity

Event Sponsors


Dean Schmit
Metasearch Specialist, 85Sixty Founder, Base Camp Meta

BIO

With more than 25-years of experience in the Hospitality Industry, Dean specializes in building and optimizing metasearch marketing programs. Dean’s depth of experience also includes Online Distribution, Revenue Management, eCommerce, Reputation Management, and many other facets of digital marketing.

Dean is well known for his years working in the Marketing Services division of DerbySoft, and he also launched the metasearch marketing programs at Wyndham Hotels & Resorts. Having worked both as a technology vendor and hotel supplier, Dean brings a unique perspective on how solutions work from multiple perspectives.

Dean founded his own companies, Base Camp Meta and MetaSearchMarketing.com, to provide an educational resource and help hoteliers run their metasearch marketing campaigns. Dean also serves as Metasearch Specialist for a Del Mar-based digital marketing agency, 85Sixty.

“My mission is to educate and enable metasearch marketing for hotels and digital agencies. This will help them drive direct bookings and business growth.”

Videos

Rising Star:
Unsung Hero:
Beyond the Call of Duty:
Lifetime Achievement:
General Manager of the Year:
Date:
April 19, 2023
Time:
11:00 am
-
12:00 pm
Venue:
Online
Address:
Your Web Browser
Parking:
Free
Cost
Early Bird
Expires
4/14/23
Regular
After
4/14/23
Members
$
5
$
15
Non-Members
$
15
$
25
Tables
$
$
RSVP