This event will provide an overview of metasearch marketing. Not only will we cover “What it is and Why You Should Care,” but we will also cover some of the latest trends and some “201-level” tips most hoteliers are not utilizing.
With more than 25-years of experience in the Hospitality Industry, Dean specializes in building and optimizing metasearch marketing programs. Dean’s depth of experience also includes Online Distribution, Revenue Management, eCommerce, Reputation Management, and many other facets of digital marketing.
Dean is well known for his years working in the Marketing Services division of DerbySoft, and he also launched the metasearch marketing programs at Wyndham Hotels & Resorts. Having worked both as a technology vendor and hotel supplier, Dean brings a unique perspective on how solutions work from multiple perspectives.
Dean founded his own companies, Base Camp Meta and MetaSearchMarketing.com, to provide an educational resource and help hoteliers run their metasearch marketing campaigns. Dean also serves as Metasearch Specialist for a Del Mar-based digital marketing agency, 85Sixty.
“My mission is to educate and enable metasearch marketing for hotels and digital agencies. This will help them drive direct bookings and business growth.”