Revenue 101 for Non-Revenue Managers

Are you interested in learning how to optimize your hotel’s revenue performance? Do you want to know the key concepts and best practices of revenue management? If so, join us for this webinar hosted by HSMAI, the leading association for hospitality sales, marketing, and revenue optimization professionals.

In this webinar, you will learn:

  • What is revenue management and why it is important for your hotel’s success
  • How to analyze your market demand, competition, and customer segments
  • How to forecast your occupancy, average daily rate, and revenue per available room
  • How to set your pricing and distribution strategies
  • How to measure and improve your revenue management performance

This webinar is designed for hotel managers, owners, operators, and staff who are not directly involved in revenue management but want to gain a basic understanding of the discipline. Whether you work in sales, marketing, operations, finance, or any other department, this webinar will help you appreciate the value of revenue management and how it can benefit your hotel.

Event Sponsors


Lynn Zwibak
Zwibak Revenue Management

BIO

Lynn Zwibak has been in the hotel industry for more than 20 years, 15 of which have been in revenue management. She has been a director of revenue management and written and delivered training on the subject in the U.S., Africa, and Asia. She is the author of the study guide and exam for HSMAI’s Certified Revenue Management Analyst certification and an adjunct professor of revenue management at Virginia Tech University. Having started her career in sales and experienced the struggle between revenue management and other disciplines from both sides, she is now on a mission to educate the industry on the subject. Her company, Zwibak Revenue Management, delivers revenue management training for non-revenue managers. She just moved to El Salvador and will continue her mission from Latin America.

Videos

Rising Star:
Unsung Hero:
Beyond the Call of Duty:
Lifetime Achievement:
General Manager of the Year:
Date:
October 18, 2023
Time:
11:00 am
-
12:00 pm
Venue:
Online
Address:
Your Web Browser
Parking:
Free
Cost
Early Bird
Expires
10/13/23
Regular
After
10/13/23
Members
$
5
$
15
Non-Members
$
15
$
25
Tables
$
$
RSVP