Digital Marketing Workshop

Workshop 1 - Sensory Marketing

Is your marketing suffering from generic–itis?

Symptoms include:

  • Overuse of throw-away words like “enjoy," “savor," and “comfort" on your sales flyers and brochures.
  • Copying other's unique programs (hello, pillow menu) in hopes of also getting press coverage.
  • Using stock photos of “dumbly grinning people" on your website

It’s time to stop bad marketing from happening to good people.

Join Nicole “Cole” Hernandez from the brand storytelling agency, Pink Graffiti, for an immersive workshop on “Daring To Own Your PowerStory.” Whether you’re a hotelier, restaurant manager or tourism provider, you’ll learn how to step into your original brand message so that you can connect with your audience and create a service-aligned strategy for getting seen and shared.

Workshop 2 - Visual Marketing

Leveraging the Immersive Content Movement: Is your team driving revenue and efficiency using 360 & 3D media?

  • It’s 2019! Let’s explore immersive visuals available today… and what’s coming in the next 5 years!
  • How can you put immersive visuals to work? We’ll examine the highly pragmatic and immediate steps your property can take today.
  • ROI anyone? An extreme differentiator for group, event and leisure sales teams. Shorten your selling cycle, expand your reach globally.

Imaging discovering a way to dramatically improve how you sell your hotel that almost no one knows about!

Ben Powers, CEO of Visiting Media, is recognized as an immersive content expert. His company studies the impacts of 360,3D, virtual reality and augmented reality experiences on the hospitality buying cycle and innovates cutting edge technologies designed to maximize how hotels benefit from these new content types.

More than 3000 hotels in more than 20 countries use Visiting Media’s TrueTour™ platform, the world’s first immersive selling tool designed specifically for group, event and leisure sellers.

This talk will grab your attention and take you on an experiential journey that  demystifies immersive content and conveys ‘what’s possible’ NOW! In simple, actionable language.

Workshop 3 - Social Marketing

Presented by BCV
Let Your Social Media Shine – Is your team effectively utilizing social media to drive revenue and guest engagement?

  • We will review social media trends that impact the hospitality industry
  • Discuss strategy and content development and how to curate a meaningful and unified presence across your property’s social media channels
  • Examine reporting and the importance of utilizing a Facebook pixel to track revenue
  • Share best-in-class examples of monitoring to cultivate positive guest engagement

Jon Melim is BCV’s Director of Sales, where he advises hotels on how to drive revenue, maximize engagement and enhance customer service in the rapidly evolving social media landscape.

BCV is the Hospitality Industry’s premier, award-winning, full-service social media solution. Working with over 300 hotels, BCV prides itself in its proprietary technology that allows for unparalleled 24/7 monitoring of the social space.

In addition, BCV’s team of social media and hospitality experts meticulously craft robust strategies and curate eye-catching content that allows BCV clients to outperform their competitors on social media.

Event Sponsors

Speakers


Nicole "Cole" Hernandez, Founder & Chief Storyteller - Pink Graffiti
Nicole “Cole” Hernandez
Founder & Chief Storyteller
Pink Graffiti

On a mission to help businesses choose HEART OVER HYPE, Nicole is the chief storyteller and founder of the brand storytelling agency, Pink Graffiti. She specializes in launching boutique hotels and wellness brands that garner top press coverage and accolades! With more than 14 years in the hospitality industry, she’s developed brand messaging, programming and marketing campaigns for some of the top ranking hotels, restaurants, and tourism boards, including: 1 Hotels, Charleston CVB, Fairmont Miramar Hotel & Bungalows, Visit Fort Worth, FIG Santa Monica, Hotel Figueroa in DTLA, Hotel Jerome in Aspen, Montage Beverly Hills, Source Cincinnati, The National by Chef Geoffrey Zakarian, and The Surrey New York. When Nicole isn’t wearing her marketing party hat, she’s running, dancing, and hosting The Daring Kind podcast.

Benjamin Powers, Founder & CEO - Visiting Media
Benjamin Powers
Founder and CEO
Visiting Media

Benjamin Powers is the founder and CEO of Visiting Media, a technology and immersive content production company dedicated to building the world’s best visual selling tools for group, private event and leisure sales teams. Powers most recently developed and launched TrueTour™, a bespoke selling technology platform, which currently has over 20 million users around the globe and won the Travel Portland award for innovation. Touted as a “game-changer, redefining sales and marketing as we know it, the truest definition of the word ‘revolutionary,’” TrueTour™ technology is used by many of the world’s largest brands including Hilton, Marriott, IHG, Kimpton, Accor and Boeing.

Powers, 41, is recognized as an expert on immersive visuals and a leading inventor of technologies which apply these visuals, including 360°, 3D and virtual reality, into the hospitality sales cycle.  He is a regular keynote speaker for a variety of cross-industry events including the Professional Realtor Association, Luxury Marketing Council San Francisco, Visit Napa Valley, Oregon Restaurant Lodging Association, and a series of private event facilities and hospitality events across the United States.

Beyond Visiting Media, Ben is a Pilot, plays piano in a band and owns a Pinot Noir vineyard planted near his home.  Ben currently enjoys life with his wife, Laurel, two children, Max and Lillian, and their two dogs.

Jon Melim, Director of Sales - BCV Social
Jon Melim
Director of Sales
BCV Social

Jon Melim is the Director of Sales at BCV, where he advises hotels on how to drive revenue, maximize engagement and enhance customer service in the rapidly evolving social media landscape. BCV's unique mix of tech and talent has earned them a reputation as the hotel industry's most trusted social media provider with over 300 hotel partners, and 31 HSMAI ADRIAN awards. Leveraging BCV's proprietary analytics tools, Jon works with hotels to understand their digital marketing objectives, analyze their current social media performance against their competitive-sets, and identify opportunities to engage BCV's award-winning support to achieve social media success. With over 8 years of of experience in hospitality digital marketing, Jon is able to provide guidance to hotels, brands, and management/ownership groups on where to focus resources, and how to measure success on social media.


Date:
June 18, 2019
Time:
9:00 am
-
1:00 pm
Venue:
Courtyard Los Angeles Westside
Address:
6333 Bristol Parkway, Culver City, CA 90230
Parking:
Please use the parking structure and the hotel will provide each guests with parking stickers to had out at Registration. When you arrive, they will pull a parking ticket from the machine and place the sticker on the ticket for departure.
Cost
Early Bird
Expires
6/14/19
Regular
After
6/14/19
Members
$
70
$
85
Non-Members
$
100
$
115
Tables
$
$
RSVP