Is your marketing suffering from generic–itis?
Symptoms include:
It’s time to stop bad marketing from happening to good people.
Join Nicole “Cole” Hernandez from the brand storytelling agency, Pink Graffiti, for an immersive workshop on “Daring To Own Your PowerStory.” Whether you’re a hotelier, restaurant manager or tourism provider, you’ll learn how to step into your original brand message so that you can connect with your audience and create a service-aligned strategy for getting seen and shared.
Leveraging the Immersive Content Movement: Is your team driving revenue and efficiency using 360 & 3D media?
Imaging discovering a way to dramatically improve how you sell your hotel that almost no one knows about!
Ben Powers, CEO of Visiting Media, is recognized as an immersive content expert. His company studies the impacts of 360,3D, virtual reality and augmented reality experiences on the hospitality buying cycle and innovates cutting edge technologies designed to maximize how hotels benefit from these new content types.
More than 3000 hotels in more than 20 countries use Visiting Media’s TrueTour™ platform, the world’s first immersive selling tool designed specifically for group, event and leisure sellers.
This talk will grab your attention and take you on an experiential journey that demystifies immersive content and conveys ‘what’s possible’ NOW! In simple, actionable language.
Presented by BCV
Let Your Social Media Shine – Is your team effectively utilizing social media to drive revenue and guest engagement?
Jon Melim is BCV’s Director of Sales, where he advises hotels on how to drive revenue, maximize engagement and enhance customer service in the rapidly evolving social media landscape.
BCV is the Hospitality Industry’s premier, award-winning, full-service social media solution. Working with over 300 hotels, BCV prides itself in its proprietary technology that allows for unparalleled 24/7 monitoring of the social space.
In addition, BCV’s team of social media and hospitality experts meticulously craft robust strategies and curate eye-catching content that allows BCV clients to outperform their competitors on social media.
On a mission to help businesses choose HEART OVER HYPE, Nicole is the chief storyteller and founder of the brand storytelling agency, Pink Graffiti. She specializes in launching boutique hotels and wellness brands that garner top press coverage and accolades! With more than 14 years in the hospitality industry, she’s developed brand messaging, programming and marketing campaigns for some of the top ranking hotels, restaurants, and tourism boards, including: 1 Hotels, Charleston CVB, Fairmont Miramar Hotel & Bungalows, Visit Fort Worth, FIG Santa Monica, Hotel Figueroa in DTLA, Hotel Jerome in Aspen, Montage Beverly Hills, Source Cincinnati, The National by Chef Geoffrey Zakarian, and The Surrey New York. When Nicole isn’t wearing her marketing party hat, she’s running, dancing, and hosting The Daring Kind podcast.
Benjamin Powers is the founder and CEO of Visiting Media, a technology and immersive content production company dedicated to building the world’s best visual selling tools for group, private event and leisure sales teams. Powers most recently developed and launched TrueTour™, a bespoke selling technology platform, which currently has over 20 million users around the globe and won the Travel Portland award for innovation. Touted as a “game-changer, redefining sales and marketing as we know it, the truest definition of the word ‘revolutionary,’” TrueTour™ technology is used by many of the world’s largest brands including Hilton, Marriott, IHG, Kimpton, Accor and Boeing.
Powers, 41, is recognized as an expert on immersive visuals and a leading inventor of technologies which apply these visuals, including 360°, 3D and virtual reality, into the hospitality sales cycle. He is a regular keynote speaker for a variety of cross-industry events including the Professional Realtor Association, Luxury Marketing Council San Francisco, Visit Napa Valley, Oregon Restaurant Lodging Association, and a series of private event facilities and hospitality events across the United States.
Beyond Visiting Media, Ben is a Pilot, plays piano in a band and owns a Pinot Noir vineyard planted near his home. Ben currently enjoys life with his wife, Laurel, two children, Max and Lillian, and their two dogs.
Jon Melim is the Director of Sales at BCV, where he advises hotels on how to drive revenue, maximize engagement and enhance customer service in the rapidly evolving social media landscape. BCV's unique mix of tech and talent has earned them a reputation as the hotel industry's most trusted social media provider with over 300 hotel partners, and 31 HSMAI ADRIAN awards. Leveraging BCV's proprietary analytics tools, Jon works with hotels to understand their digital marketing objectives, analyze their current social media performance against their competitive-sets, and identify opportunities to engage BCV's award-winning support to achieve social media success. With over 8 years of of experience in hospitality digital marketing, Jon is able to provide guidance to hotels, brands, and management/ownership groups on where to focus resources, and how to measure success on social media.
