Hotels need to determine how to do more with less. Therefore, hotels must understand the current digital marketing trends that will help them maximize their marketing budgets. This presentation will provide an overview of 9 trends impacting digital marketing.
Trends include: Cookies/Personas; Generative AI; Personalization; Constrained Resourcing Solutions;Zero Clicks; Data and Consolidation; Benchmarketing; Trip Stacking, and Virtual Reality. For each trend, I will supply examples and how a hotel can leverage the knowledge to drive more revenue and reduce costs.
Michael J. Goldrich, the Chief Experience Officer at The Hotels Network is a People-First Digital Marketing who has been honored with multiple awards including HSMAI’s Top 25 Most Extraordinary Minds in Sales & Marketing.
After spending nearly two decades in digital marketing and project leadership for multimillion-dollar hospitality brands and startups, Michael knows what truly drives website engagement and conversions – and it’s not by leveraging the marketing trend of the month. It’s how well you connect with potential guests you’re trying to help and communicate your understanding.