Digital Trends in Hotel Marketing

Hotels need to determine how to do more with less. Therefore, hotels must understand the current digital marketing trends that will help them maximize their marketing budgets. This presentation will provide an overview of 9 trends impacting digital marketing.

Trends include: Cookies/Personas; Generative AI; Personalization; Constrained Resourcing Solutions;Zero Clicks; Data and Consolidation; Benchmarketing; Trip Stacking, and Virtual Reality. For each trend, I will supply examples and how a hotel can leverage the knowledge to drive more revenue and reduce costs.

KEY TAKEAWAYS

  • Learn about the current digital trends impacting hotel marketing
  • Understand cookies and why they are going away
  • Recognize the various benefits of personalization and personas
  • Know the difference between first party data and zero click searches
  • Apply benchmarking data to marketing strategies

Event Sponsors


Michael J. Goldrich
Chief Experience Officer

BIO

Michael J. Goldrich, the Chief Experience Officer at The Hotels Network is a People-First Digital Marketing who has been honored with multiple awards including HSMAI’s Top 25 Most Extraordinary Minds in Sales & Marketing.

After spending nearly two decades in digital marketing and project leadership for multimillion-dollar hospitality brands and startups, Michael knows what truly drives website engagement and conversions – and it’s not by leveraging the marketing trend of the month. It’s how well you connect with potential guests you’re trying to help and communicate your understanding.

Videos

Rising Star:
Unsung Hero:
Beyond the Call of Duty:
Lifetime Achievement:
General Manager of the Year:
Date:
March 15, 2023
Time:
11:00 am
-
12:00 pm
Venue:
Online
Address:
Your Web Browser
Parking:
Free
Cost
Early Bird
Expires
3/10/23
Regular
After
3/10/23
Members
$
5
$
15
Non-Members
$
15
$
25
Tables
$
$
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