How Negotiations With Meeting Planners Have Shifted Hoteliers Tactics

Group and meetings business has changed dramatically as a result of the COVID-19 pandemic, but this does not mean hotel sales teams have to enter a race to the bottom to fill up their properties; nor do they need to give away the shop to appease meeting planners’ concerns and clauses. We invite you to learn from the two top professionals Amy Forss & Christie Davis


Amy Forss
SVP of Sales and Customer Experience, Americas/Canada
iVvy Pty Ltd

Amy has over 20 years experience working in the Hospitality and Hospitality Technology Industry. She started her career in hospitality while still in college at Arizona State University and continued to work her way up through the industry with Starwood and Caesars Entertainment. During that time working in various Sales and Catering leadership roles. While managing a full time career, she successfully earned her Masters of Hospitality Administration from UNLV . About 8 years ago, Amy was recruited to the technology side of the industry working for Pegasus and then Rainmaker. More than 3 years ago, Amy was introduced to the CEO of iVvy through a customer and knew that this was an opportunity she could not pass up. As iVvy continues to scale up into the North American market, Amy is in charge of leading the sales and customer experience efforts for this region.

Christi Davis
Vice President
Loews Hotels & Co.

Christi Davis is Vice President, Loews Sales Organization for Loews Hotels & Co.  

A sales expert with a tenure working for some of the most recognized names in lodging, Davis has direct strategic oversight of the National Sales Team in addition to overseeing Sales for the company’s consumer brand, Loews Hotels and hotels located in their partner brand category. She also continues to focus on the evolution, enhancements and development of strategic sales tools, programs, processes, marketing and communication for the broader sales organization.

Davis joined Loews Hotels & Co in July 2017 as Regional Director of Sales with oversight of the West Coast and Southeast properties. During that time, she increased top-line revenue goals and implemented new tactical plans for both group and transient at the hotels. 

She came to Loews Hotels & Co with an impressive, solid and diverse background of both on and off property sales.  She held top leadership positions with Journal Hotels, the iconic Beverly Hilton, K Hotels, KSL, and Marriott Hotels & Resorts. 

Christi lives in Nashville, TN with husband Matt, two kids, Nate and Everly and their puppy Cali.


Rising Star:
Unsung Hero:
Beyond the Call of Duty:
Lifetime Achievement:
General Manager of the Year:
November 18, 2021
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